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My name is Dan Beck and I am the owner and founder of Midwest Meals. Growing up, I was always active between sports and working out. I am from a small rural northern Wisconsin town, but had the opportunity to live in Southern California and study the health and fitness culture on the coast.
When I returned to Wisconsin in 2015, I had the realization that (at the time) there were no meal prep services in a multi-state radius. As I finished my degree, I decided to launch Midwest Meals out of a shared commercial kitchen and operated as lean as possible. Week after week, our clients kept telling their friends...and as they say, the rest is history.
We quickly outgrew that shared commercial kitchen, and began construction of a brand new, state-of-the art facility in Eau Claire, WI the spring of 2017. After a long period of construction, we finally opened the brand new storefront and commercial kitchen at the beginning of 2018 - where we currently produce all of our meals.
We were frustrated with fad diets, gimmick supplements and Instagram gurus promoting misinformation. We just wanted an option in the Midwest that made sense. We don't believe in secret foods or magic diets.
Instead, we believe in having GOALS, CONSISTENCY, and HARD WORK. We are health and fitness enthusiasts trying to lead a healthy lifestyle, just like you!
Our meals are based on a rounded macronutrient intake, aiming for approximately 30% protein, 30% fats and 40% carbs. However, we try to keep our meals as versatile as possible to accomodate specific dietary guidelines or goals.
We are a very science first company and actively look at the new and existing research around nutrition and what works!
We are always operating from our core values, which is what we refer to when making any decision. Those core values are:
Our goal is to end metabolic disease in the United States. With fad diets promoting a quick-fix, our psychological relationship with food has been messed up for some time. We want to help re-create a healthy relationship with food that encourages flexibility and longevity.
We donate any leftover meals from our storefront to families in need in our community through an organization called The Lighthouse.
In addition, we plant a tree for EVERY online order to help offset carbon emmissions. You can view our tree planting dashboard here to see how many trees we've already planted!