About the Store
Whether you order online and pick up in store or you want to stop by to browse what we have in store for grab-n-go, stop on by! We have healthy meals, supplements, and a variety of protein packed snacks. Ask about getting a free body fat scan or a free meal plan set up just for you!
Your Health Shouldn't Be™
The Midwest Meals Nutrition Philosophy is, well...SIMPLE. We have a focus on controlling calories through high quality ingredients and aim for at least 30 grams of high quality protein per meal. The other component that often gets overlooked, is getting enough fiber...we got you covered!
Whether you are looking to shed some fat or pack on some lean muscle, focusing on these three things (calories, protein, and fiber), we guarantee you will see the results that have escaped you with fad diets.
Dan Beck, NASM Certified Fitness Nutrition Specialist
Growing up, I have always been active between sports and lifting weights. As an adult, I have always been passionate about sharing good health through good food. I started a brand called Midwest Meals out of a shared commercial kitchen based in Eau Claire, WI in 2016 with the goal of bringing convenient, healthy meals to the area. Our clients immediately told their friends the problem we were solving and we quickly outgrew that shared commercial kitchen.
Fast forward, we built a brand new, state-of-the-art facility in Eau Claire, WI in the spring of 2018 and began working on franchising, where we currently serve the Eau Claire region as well as train our franchisees.
The Simple Plan Franchise
Simple Plan offers meals and supplements in a way that can’t be found anywhere else. With exciting monthly menu updates, low-investment kitchen, and a loyal fan base, Simple Plan is revolutionizing what healthy "fast food" looks like.